Optiven Launches App to Enable Kenyans in Diaspora Buy Land

Leading Kenyan real estate company Optiven Group has launched a mobile application in a bid to ease the process of acquiring land in the country.

Dubbed Optiven App, the application will enable Kenyans, especially those in the diaspora, to interact with the company’s various projects spread across the country, according to CEO George Wachiuri.

The App developed at a cost of Sh7.2 million is incorporated with Google Earth to allow diaspora customers to view their properties in real-time.

It also allows investors to monitor their transactions such as deposits made for acquiring property and monthly payments made to the company.

“The app has an inbuilt calculator to make it easy for our customers to get the actual figures. Once a customer pays, a statement is shown, then a receipt is sent,” said Wachiuri during the launch.

“Additionally, the app has a reminder for when the next installment is due,” Wachiuri added.

Furthermore, the app enables customers to reserve available properties for up to 48 hours as well as receive updates on Optiven’s latest and upcoming projects.

“Diaspora customers will be some of the biggest beneficiaries of the app. We have all heard of cases whereby diaspora customers have been lied to by their families and friends on matters land buying, this app eliminates these scenarios,” he added.

Users of the app will also benefit as they will earn between Sh20,000 and Sh50,000 if they give referrals that result in a sale.

“The app will provide passive income to owners of the app,” said Wachiuri.
Optiven Sales Manager Stephen Mbugua Mute indicated that the company is looking to attract the youth as it offers a simplified way of investing.

“The Optiven app will be very attractive to the youth who prefer mobile money to make transactions. It will make investing in property easy and fun and will also grow the industry at large,” he said.